NOT ENOUGH TIME - MOTION DESIGN

This was an entry for RSA 2018. The RSA Student Design Awards is a global curriculum and annual competition for higher education students and recent graduates run by the RSA.  This animation was designed for their moving pictures category. The RSA  provided the audio clip in which I created a visual representation of it.

The concept of this animation drew from our generation’s experience with technology, how it can consume your valuable time. Using interfaces and icons commonly seen on laptops and phones, these elements were used as a vehicle to communicate and support Tiffany’s message to women. The pace of the animation is quite fast, this reinforces Tiffany’s message of busyness. The cursor is a constant icon that is shown throughout this animation. Dashes follow in the cursors wake imitating a busy bee always moving and occupied with the tasks in hand. Pop up ads are a reoccurring element in the animation, they represent all the tasks one has to complete.

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