THIRSTY PLANET YCN SUBMISSION - ADVERTISING CAMPAIGN

The Ripple of Change campaign is a feel good, high energy and hip take, on how buying Thirsty Planet water starts a chain reaction of good vibes. The campaign shows how every bottle bought directly turns into a donation to Pump Aid. Pump Aid improves the quality, availability and use of water within communities in Africa as well as creating awareness. Thirsty Planet hydrates those with active, high energy lifestyles in Britain. The campaign flows across various social media platforms, directly targeting the demographic alongside a social media strategy with viral potential.

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