TREATY CITY - BRANDING AND PACKAGING

Treaty City is a popular craft beer, for this project I redesigned their logo and
packaging. The brand concept references to different moments that occurred during the Limerick sieges. The first symbol represents strategic planning against the enemy. The second depicts attacks and acts of heroism for the greater good and the third depicts the celebration of the triumph against the enemy. The concept was re-enforced by the use of detailed battle maps from that period.

The brand concept was applied to three craft beers: Cannonball Strong Stout, Arrow Non-alcoholic Ale, and Standard Red Ale. It was also applied to a four pack carrier case for the Standard Red Ale.

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